Talk to your MessageWhiz customer success manager to set reasonable expectations for SMS campaigns, and then you can measure whether your campaign was effective against those metrics. However, success is dependent on what your message says, your goals, and the way you define effective. A nurturing campaign might require a more nuanced approach with smaller lists and more targeting.īulk SMS marketing will help you get the message out. Like any marketing tool, there are times when bulk SMS messages are going to be effective and times when it isn’t.Ī big sale would be a great example where bulk messages are effective. When you follow these guidelines, any bulk SMS program can be successful. You don’t want your audience to be really busy, but at the same time, you don’t want to send it when they won’t be able to do anything about it. Be strategic about the time of day you send it. Write your message, test it on smaller groups to make sure it resonates with your audience before you send it out to your entire list. It might even be an announcement that will help them, such as the creation of a new loyalty program. That could be a sales opportunity or discount on specific merchandise. Remember, you need to be adding something of value to their lives. Once you have your list, think carefully about your audience and what you can do for them. They are already somewhat familiar with you, and will not be upset when you text them. This means that the people who are going to receive your messages are people who have given permission. To be successful with your bulk SMS messages, begin with an opted-in audience. Successful SMS marketers are consistent in creating bulk messages that will contextually appeal to their audience, add something of value, and are sent to their target market at the right time. What are the most successful bulk SMS solutions?Īny bulk message can be successful, when properly targeted toward the right audience. If you have any questions about SMS, reach out to us through our contact form and you may see your questions answered in a post like this. We’re back answering more user questions about using text messages for marketing purposes. Bulk SMS Services to Send out Marketing Text Messages
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